DESI COLOUR Is Redefining Ethnic Elegance With Everyday Comfort
Noida, India, January 08, 2024:The fashion industry’s influence in current times is more pervasive than ever. It is moving beyond mere trends and styles. Today, it’s about embracing a deeper connection to culture, artistry, and self-expression. As this shift unfolds, brands like DESI COLOUR are at the forefront of shaping the narrative. The brand is quickly gaining traction as the quintessential brand that perfectly blends traditional craftsmanship with contemporary design. DESI COLOUR stands as a celebration of artisanal excellence. With a wide-ranging catalog that includes juttis, mules, bellies, and handcrafted jewelry for women, the brand caters to those who value the finer details of ethnic fashion. Their pair of cushy party juttis highlighted with vibrant beads, intricate threadwork, or even luxurious zardozi mirror jaal, makes every step feel special. The brand offers footwear and accessories for every occasion in an Indian wardrobe. For brides and grooms, DESI COLOUR’s wedding collection embodies elegance and tradition. Each handcrafted jutti is thoughtfully designed to enhance the grandeur of wedding attire, whether it’s the bride’s intricate lehenga or the groom’s royal sherwani. From minimal, elegant juttis to rich velvet creations with shimmering designs, there’s something for everyone. Their wide range extends to party wear and fusion styles. Also, there’s a collection of vibrant and comfortable ethnic loafers perfect for GenZ. And it doesn’t stop at footwear. DESI COLOUR’s handcrafted jewelry collection is equally mesmerizing. They offer a diverse collection of intricate jhumkas adorned with beads or stones and silver-toned neckpieces perfect for adding a touch of sophistication to any outfit. The brand is equally loved by the masses with a collection of numerous curated designs and styles. Also, there is a wide range of color options to suit every individual’s preference. For men, the collection includes ethnic loafers and leather casual juttis, ideal traditional wear for weddings and festive occasions. Each design showcases meticulous craftsmanship, with high-quality raw materials and embellishments sourced to create masterpieces. Available both online and offline, DESI COLOUR has become synonymous with affordable luxury. Today their products are available on their website and trusted platforms like Myntra, Ajio, and Amazon. Their international partnerships, including Cbazaar and Trendia, have made the brand a global name. They also have an offline retail store in Noida, which adds to its charm. DESI COLOUR was founded by Seema Hans and Rehan Aziz in 2018. Today, it is a brand loved by lakhs of consumers in India and abroad. Seema Hans is a dynamic entrepreneur with over 15 years of experience in global brand management, who brought her passion for ethnic design to life through her brand. She partnered with Rehan Aziz, a marketer with 19 years of expertise in sales and business management. With DESI COLOUR, every piece tells a story. A story of tradition, artisanal skill, and contemporary flair. Whether it’s their leather wedding juttis, contemporary earrings, or combo deals, each item reflects the brand’s dedication to redefining ethnic fashion for today’s world.
Noida, India, January 08, 2024:The fashion industry’s influence in current times is more pervasive than ever. It is moving beyond mere trends and styles. Today, it’s about embracing a deeper connection to culture, artistry, and self-expression. As this shift unfolds, brands like DESI COLOUR are at the forefront of shaping the narrative. The brand is quickly gaining traction as the quintessential brand that perfectly blends traditional craftsmanship with contemporary design.
DESI COLOUR stands as a celebration of artisanal excellence. With a wide-ranging catalog that includes juttis, mules, bellies, and handcrafted jewelry for women, the brand caters to those who value the finer details of ethnic fashion. Their pair of cushy party juttis highlighted with vibrant beads, intricate threadwork, or even luxurious zardozi mirror jaal, makes every step feel special. The brand offers footwear and accessories for every occasion in an Indian wardrobe.
For brides and grooms, DESI COLOUR’s wedding collection embodies elegance and tradition. Each handcrafted jutti is thoughtfully designed to enhance the grandeur of wedding attire, whether it’s the bride’s intricate lehenga or the groom’s royal sherwani. From minimal, elegant juttis to rich velvet creations with shimmering designs, there’s something for everyone.
Their wide range extends to party wear and fusion styles. Also, there’s a collection of vibrant and comfortable ethnic loafers perfect for GenZ. And it doesn’t stop at footwear. DESI COLOUR’s handcrafted jewelry collection is equally mesmerizing. They offer a diverse collection of intricate jhumkas adorned with beads or stones and silver-toned neckpieces perfect for adding a touch of sophistication to any outfit.
The brand is equally loved by the masses with a collection of numerous curated designs and styles. Also, there is a wide range of color options to suit every individual’s preference. For men, the collection includes ethnic loafers and leather casual juttis, ideal traditional wear for weddings and festive occasions. Each design showcases meticulous craftsmanship, with high-quality raw materials and embellishments sourced to create masterpieces.
Available both online and offline, DESI COLOUR has become synonymous with affordable luxury. Today their products are available on their website and trusted platforms like Myntra, Ajio, and Amazon. Their international partnerships, including Cbazaar and Trendia, have made the brand a global name. They also have an offline retail store in Noida, which adds to its charm.
DESI COLOUR was founded by Seema Hans and Rehan Aziz in 2018. Today, it is a brand loved by lakhs of consumers in India and abroad. Seema Hans is a dynamic entrepreneur with over 15 years of experience in global brand management, who brought her passion for ethnic design to life through her brand. She partnered with Rehan Aziz, a marketer with 19 years of expertise in sales and business management.
With DESI COLOUR, every piece tells a story. A story of tradition, artisanal skill, and contemporary flair. Whether it’s their leather wedding juttis, contemporary earrings, or combo deals, each item reflects the brand’s dedication to redefining ethnic fashion for today’s world.
