Meet The Founder: ‘Manya Saini’. Founded VELVET VERVE to Stitch A New Narrative in Fashion
The Backstory Meet Manya Saini, the founder of Velvet Verve. She has turned her lifelong passion for fashion and design into a reality. From a young age, she was captivated by the world of fashion and creating her own designs. This early love for fashion blossomed into a commitment to crafting elegant, luxurious clothing that empowers women and celebrates their unique style. Fashion isn’t just about looking good; it’s about feeling confident, understood, and represented. Velvet Verve was born out of a deep understanding that off-the-rack clothing often fails to meet the needs of real people with diverse body types. Behind the brand lies a simple truth: no two mind and bodies are the same, and fashion should reflect that individuality. The journey began with a keen eye for style and observing the disconnect between mass-produced clothing and the people who wear it. Each ill-fitting garment, each overlooked detail, sparked a quiet determination to do better. Website: www.velvetverve.in The Spark Manya’s idea for Velvet Verve took root in a universal frustration: the struggle to find clothing that fits perfectly.Fast fashion may offer convenience, but it often ignores the unique cuts, curves, and proportions that make each body special. Whether it was gaping waists, sleeves that were too short, or fabrics that didn’t drape quite right, there was a clear gap in the market for clothing tailored to the individual. The thought isn’t just about solving a problem—it’s about celebrating people in their full essence. Why shouldn’t everyone have clothes that feel like they are made just for them? This question became the foundation of Velvet Verve’s mission. The Grind Starting a brand with a focus on customisation in a world dominated by fast fashion wasn’t easy. Velvet Verve faced challenges from the outset: how to educate people about the value of custom-made outfits, how to build trust in a market accustomed to instant gratification, and how to ensure every garment delivered on its promise of perfection. Crafting each piece involves a keen eye for the finest details. Measurements are taken, designs are tailored to fit the unique proportions of the wearer, and skilled artisans bring the vision to life. Unlike mass production, this process requires patience, precision, and passion. It wasn’t just about creating clothing—it was about building a community of people who believed in slow fashion and the power of personalisation. The Awakening Early on, it became clear that Velvet Verve wasn’t just about offering clothes; it was about creating an experience. The focus shifted from simply providing made-to-measure outfits to educating clients on why customization matters. Some clients started to see the light and so another journey started, the one of organically sustaining fashion. The Vision Velvet Verve isn’t just a fashion brand; it’s a movement toward thoughtful consumption, sustainability, and individuality. The vision is clear: to make custom-made clothing the new standard. This means continuing to perfect the process, offering versatile designs that fit seamlessly into every aspect of a customer’s life, and championing slow fashion in an industry that desperately needs it. Velvet Verve is about more than just fashion. It’s about empowering people to embrace their uniqueness, fostering a deeper connection between what they wear and who they are. Every stitch tells a story, and every garment is a testament to the idea that true style begins with a perfect fit. So, when you choose Velvet Verve, you’re not just choosing clothes; you’re choosing confidence, sustainability, and a celebration of individuality.
The Backstory
Meet Manya Saini, the founder of Velvet Verve. She has turned her lifelong passion for fashion and design into a reality. From a young age, she was captivated by the world of fashion and creating her own designs. This early love for fashion blossomed into a commitment to crafting elegant, luxurious clothing that empowers women and celebrates their unique style.
Fashion isn’t just about looking good; it’s about feeling confident, understood, and represented. Velvet Verve was born out of a deep understanding that off-the-rack clothing often fails to meet the needs of real people with diverse body types. Behind the brand lies a simple truth: no two mind and bodies are the same, and fashion should reflect that individuality.
The journey began with a keen eye for style and observing the disconnect between mass-produced clothing and the people who wear it. Each ill-fitting garment, each overlooked detail, sparked a quiet determination to do better.
Website: www.velvetverve.in
The Spark
Manya’s idea for Velvet Verve took root in a universal frustration: the struggle to find clothing that fits perfectly.Fast fashion may offer convenience, but it often ignores the unique cuts, curves, and proportions that make each body special. Whether it was gaping waists, sleeves that were too short, or fabrics that didn’t drape quite right, there was a clear gap in the market for clothing tailored to the individual.
The thought isn’t just about solving a problem—it’s about celebrating people in their full essence. Why shouldn’t everyone have clothes that feel like they are made just for them? This question became the foundation of Velvet Verve’s mission.
The Grind
Starting a brand with a focus on customisation in a world dominated by fast fashion wasn’t easy. Velvet
Verve faced challenges from the outset: how to educate people about the value of custom-made outfits, how to build trust in a market accustomed to instant gratification, and how to ensure every garment delivered on its promise of perfection.
Crafting each piece involves a keen eye for the finest details. Measurements are taken, designs are tailored to fit the unique proportions of the wearer, and skilled artisans bring the vision to life. Unlike mass production, this process requires patience, precision, and passion. It wasn’t just about creating clothing—it was about building a community of people who believed in slow fashion and the power of personalisation.
The Awakening
Early on, it became clear that Velvet Verve wasn’t just about offering clothes; it was about creating an
experience. The focus shifted from simply providing made-to-measure outfits to educating clients on why
customization matters. Some clients started to see the light and so another journey started, the one of
organically sustaining fashion.
The Vision
Velvet Verve isn’t just a fashion brand; it’s a movement toward thoughtful consumption, sustainability, and
individuality. The vision is clear: to make custom-made clothing the new standard. This means continuing to perfect the process, offering versatile designs that fit seamlessly into every aspect of a customer’s life, and championing slow fashion in an industry that desperately needs it.
Velvet Verve is about more than just fashion. It’s about empowering people to embrace their uniqueness,
fostering a deeper connection between what they wear and who they are. Every stitch tells a story, and every garment is a testament to the idea that true style begins with a perfect fit. So, when you choose Velvet Verve,
you’re not just choosing clothes; you’re choosing confidence, sustainability, and a celebration of
individuality.
